Within a trade promotion project of the Swiss OSEC (Business Network Switzerland) 10 Colombian companies have been identified to be qualified for export to the European organic market for fresh fruits and vegetables.

The aim of the study tour is to sensitize the Colombian producers for and to provide them with (first) impressions on the European organic sector.

Content of the study tour:

• Visit the two key trade fairs Anuga and BioFach: explore the stakeholders in the sector (who are important market players, competitors, possible buyers); learn how to prepare for a trade fair visit; participate at seminars; attend match – makings with selected importers
• Visit companies relevant to the sector in Germany and Switzerland and present own company
• Question & Answer sessions, information exchange between participants, evaluation and reporting