As result of the long collaboration between Elfriede Dambacher and Organic Services we are glad to support the conference as conference partner. Gerald A. Herrmann will participate in the conference, if you are interested to arrange a meeting with him, please feel free to contact him.

Headed forward towards nature?
For years, natural and organic cosmetics have been the market segment generating the largest growth. The mature German market generated more than a billion Euro with natural and organic cosmetics last year, for the international market an annual growth of 10 % for the next few years has been forecasted. This development challenges all participants of the entire cosmetics market. On one side the assortments are becoming greener, on the other hand committed consumers are expressing their sophisticated expectations. Within the market there is a large desire, consumers are reacting rapidly. Boundaries are becoming increasingly blurred, former achievements are not ensured. Ethically motivated consumption is leading to additional differentiation. A new self-conception is necessary.
Discuss current topics with futurologists, lateral thinkers and international experts and be inspired by interesting discussion groups and conversations!

You may expect these key topics:
• Natural cosmetics – organic cosmetics – near-natural cosmetics – who is in the lead?
• Brand or label – what ́s the driving force?
• Natural & organic cosmetics and prestige cosmetics – what do consumers expect?
• Natural & organic cosmetics amidst niche and mainstream – goodbye POS?
• Dedicated consumers – what needs to be done?
• Communication on all channels – a contradiction?
• ISO-guidelines: a blessing or a curse?

The international participants:
Senior executives and decision-makers from marketing & sales of the cosmetics and natural & organic cosmetics segment, research & development, manufacturing, purchasing, development and production facilities, private labels, suppliers, drugstore and cosmetic retailers, pharmacies, health food shops, organic retailers, perfumeries, food retail stores and department stores, wholesalers, retailers, purchasing groups, service providers, agencies and associations from all over Europe.

Congress language: German/English, simultaneous translation provided

The complete congress programme can be found here.